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As you would think, having a large team of highly skilled Marketing Directors provides us with access to an abundance of diverse know-how. We want to share this with you, so you can develop a better understanding of why certain factors work (and how), as well as why they don’t always work out as intended. Above all, knowing what to do next.

  • Getting ready for Brexit - Looking after your customers

    Getting ready for Brexit: Looking after your customers

    Brexit promises to shake up the way businesses operate, in the UK, the EU and beyond. To say there’s an amount of uncertainty is an understatement: nobody knows exactly what’s going to happen. The markets are headed for turbulence whatever happens: as the Italians say, siamo incasinati. The smart money’s…

  • Marketing for Home Delivery Services - Delivering results-1

    Marketing for Home Delivery Services: Delivering results

    Brian Hardie leads The Marketing Centre’s team across the Home Counties as Regional Director. His extensive marketing career takes in media, logistics, security, fleet management and outsourcing; based on work experience with LWT, Parcelforce, TNT, Capita and Royal Mail. Today he’s talking us through the changes, challenges and opportunities in…

  • Marketing for the drinks sector no shots in the dark

    Marketing for the drinks sector: no shots in the dark

    When it comes to drinks marketing, Jason Wills has done it all. The Southern Co-Op, Charles Wells and Heineken all appear on his CV; and he's been behind major marketing drives for Jack Daniels, Southern Comfort, Desperados, Tiger Beer and a recent innovation project for Kingfisher. Today he’s talking us…

  • Harvey Water Softeners

    5 Principles of Growth - The Marketing Centre's Strategic Growth Series

    Apply Over the past year, the UK skills shortage has been widely reported1. Our free* workshop series has been designed to facilitate you expanding your knowledge and skills, in order to help you achieve your desired business growth. Our aim is to empower you to bring strategy, well-founded theory and…

  • PR

    Marketing mythbusters #4: PR

    https://info.themarketingcentre.com/making-marketing-roi-work-for-your-businessMarketing: never has a word been so misunderstood. Ubiquitously used to describe everything from a leaflet through your door to multi-million dollar, multimedia campaigns (and everything in between), it's easy to see why marketing has become a term shrouded in misconception and myth. In this series of articles, we aim…

  • Marketing Mythbusters 2 - Marketing is all about brilliant ideas

    Marketing Mythbusters #3: Marketing is all about brilliant ideas

    Marketing is plagued by mythology. Day-to-day, we deal with many misconceptions and malversions: misguided ideas which too many business leaders have come to believe. Often these myths aren’t malicious, they usually come from a lack of understanding around what makes great marketing or from having being burnt by bad practitioners…