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Business Insights

As you would think, having a large team of highly skilled Marketing Directors provides us with access to an abundance of diverse know-how. We want to share this with you, so you can develop a better understanding of why certain factors work (and how), as well as why they don’t always work out as intended. Above all, knowing what to do next.

  • Marketing mythbusters 6 - Writing good marketing content is easy

    Is Writing Good Marketing Content Easy?

    Marketing is eating up more of the sales funnel than ever before. Before they even speak to your sales team, customers will have progressed more than 70% of the way toward their purchase decision. How? They will have checked out your website, read some blog posts, looked at sales videos,…

  • Brand building

    Brand Building: What's It All About?

    Brand is essentially the perception someone holds in their head about a product, a service, or an organisation; a person, a cause, or an idea. It acts as a mental shortcut for consumers so that when they need what you’re selling, they think of you first. Shortcuts What is a…

  • How building an employee brand can help selling your business

    “Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.” – Richard Branson Anyone who’s ever caught a Virgin train might baulk at the suggestion, but there’s a lot of truth in Branson’s statement. Employees’ determine the success…

  • Decoding the trends - Is a Chatbot right for my business

    Decoding the trends: Is a Chatbot right for my business?

    Chatbots - artificial intelligence systems that interact with people via text, speech or instant messaging apps - have been on the up for a while now. Today, the global chatbot market takes in marketing, payments, processing and technical support, and according to a report by Grand View Research, approximately 45%…

  • 8 essential marketing tips to get your business Brexit ready

    8 Essential Marketing Tips To Get Your Business Brexit Ready

    You may have heard a thing or seventeen million about the UK’s impending exit from the European Union. For those that haven’t, please pick up a newspaper. We’re not getting into the good, the bad or the ugly of Brexit here, but it will undoubtedly herald changes, economically, socially and…

  • Getting Ready for Brexit - Price Perception

    Getting Ready For Brexit: Price Perception

    How do you prepare for the unpredictable? That’s the situation millions of business owners find themselves in with Britain’s impending exit from the European Union in October 2019. The best preparation for Brexit, in our opinion, is to focus on the fundamentals. In this series, we explore the best ways…