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Business Insights

As you would think, having a large team of highly skilled Marketing Directors provides us with access to an abundance of diverse know-how. We want to share this with you, so you can develop a better understanding of why certain factors work (and how), as well as why they don’t always work out as intended. Above all, knowing what to do next.

  • Marketing for legal services - How to raise the bar

    Marketing for legal services: How to raise the bar

    How well do you know your clients? In marketing director Melissa Baxter’s experience, you don’t know them well enough. Legal services firms have had it easy for years, as far as marketing goes - clients have been loyal, specialisations have been apparent, and merely having a website has put you ahead…

  • Marketing Mythbusters 3 - Marketing is an unnecessary business ‘cost’

    Marketing Mythbusters #2: Marketing is an unnecessary business ‘cost’

    We’ve already looked at lead generation (and how it’s not the be all and end all of marketing) and big ideas (which are useless without informed predictions to back them up). In the latest instalment of Marketing Mythbusters we’re looking at one of the biggest misconceptions around - Return on…

  • Barriers to growth 1400px

    Barriers to Growth, and how marketing can help

    After a year or ten at the helm of your business, you’re wondering where to go next. What was a challenging, rewarding experience with new leads and new products every quarter has become a grind. You’re putting in the hours, but where’s the payoff? You have an exit plan, but…

  • Marketing for financial services -On the money or in the red

    Marketing for financial services: On the money or in the red?

    Financial services have changed drastically in the last thirty years. The sector has seen an ongoing drift from no regulation to voluntary regulation, and then to compulsory regulation governed by the Financial Conduct Authority. Prior to 2008 – with a few exceptions including First Direct, NFU and Egg – financial services companies…

  • Marketing Mythbusters 1 - B2B Marketing is all about lead generation

    Marketing Mythbusters #1: B2B Marketing is all about lead generation

    When it comes to marketing, the world abounds with bad advice - soft soap and snake oil from self-proclaimed experts who don’t have the credentials, experience or clear process to back up their claims. On top of this, business owners are often unclear about the role of marketing in the…

  • Marketing for manufacturing 7 deadly sins

    Marketing for manufacturing: 7 deadly sins

    Marketing is an oxymoron. On one hand, the fundamentals are deceptively simple: product, price, place, people and those other Ps we love to quote. Under the bonnet, it’s a complex machine of constantly moving parts; one which looks slightly different depending on the make and model of the business or…