Anne Macmillan

Anne Macmillan

Role: Marketing Director
Region: West Country and Wales

Accomplished and versatile senior level marketer with skills in strategic planning and delivery, business development, brand activation and marketing. 

Track record in achieving significant sales growth, service/product introductions and life cycle management, go-to-market strategies and revitalising propositions, project delivery, brand and corporate communications, change management, and building and leading teams.Commercially adept and with a collaborative and pragmatic style.

A background in public and private sectors, including start-ups, small and family owned businesses, private equity and multinational corporations, across the UK and internationally. Portfolio includes healthcare, professional services, technology and retail. Prior to joining industry, Anne worked as an Occupational Therapist.



Performance Health

Led the UK and international marketing function. Objective was to support aggressive growth targets and reverse declining sales in certain key segments. Achieved through successful brand activation in retail, identification of new opportunities, growing Amazon revenue, voice of the customer initiatives, new website, digital lead generation, revitalising lapsed customers, PR, overhauling department structure and introducing a wide-ranging marketing excellence programme to drive performance and continuous improvement. Achieved 24% digital marketing revenue growth.

Pira Solutions

Established and grew a small enterprise specialising in marketing and regulatory compliance. Responsible for overall management of the company, including strategic direction, marketing and client engagement.

Irisys Limited and Comark

A strategic and hands-on role, encompassing go-to-market planning, brand building, proposition development, designing and implementing a tiered channel partner programme, thought leadership, sales support, lead generation, new website development and customer engagement, and development and launch of a new corporate identity. Restructured, recruited and led a new combined marketing team for Irisys and Comark.


As part of the senior management team, helped drive the strategic and operational turnaround of private equity owned global healthcare company, including a business unit restructuring process, culminating in the premium value sale of a portion of the business. Repositioned remaining part of the business and accelerated business development to increase income generation through negotiation of strategic partnerships with large multinational pharmaceutical, medical software and device companies. Other activities focused on delivering a corporate rebrand and direct sales and distributor support.

Synergy Health

Played instrumental role in successfully bringing together two companies, post-merger. Led the marketing and contracts teams, with responsibility for product/market strategies, pricing, brand and corporate communications, portfolio planning and new product introduction, lead generation, tender submissions and contract negotiation. Steered new corporate identity programme.

Huntleigh Healthcare/Arjo-Huntleigh

Oversight of global strategic planning, business development, sales, marketing and product lifecycle. Led profile initiatives, coordination of external and internal events and media relations. Consistently achieved revenue growth in excess of 10%, drove expansion into international markets, identified potential new segments and revitalized existing offerings. Initiated cost reduction programme leading to significant component cost savings and a margin increase of 2%.

Case studies within
West Country and Wales

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