Role: Marketing Director
Region: South EastChris is highly commercial, pragmatic and places the customer at the heart of everything he does.
He’s a passionate marketing leader, with a wealth of experience in helping brands both big and small hone their commercial strategies and translate these into profitable growth.
He’s enjoyed success across a variety of sectors and companies from Travel and Hospitality to Real Estate, and Tech/Telco.
Chris is skilled at helping B2C & B2B organisations refocus on their most profitable customers, galvanising their people to support, and rolling his sleeves up to create sales and marketing solutions that deliver genuine ROI.
Developed and delivered new premium brand positioning focusing on bespoke customer experience. Relaunched with new value proposition, new website, social, PR & digital campaign. Achieved 400% revenue growth and doubled lead conversion.
Developed new product, pricing and distribution strategy. Launched with new brand positioning and led new marketing & sales approach (B2C & B2B), generating higher lead flow, higher conversion and improved profitability.
Telco start up valued at >£1m in just 18 months. Developed Brand, and go-to-market strategy, securing exclusive distribution through UK airline and tour operators that delivered unprecedented customer growth.
Responsible for marketing strategy, planning & brand management across 9 global hotel brands including InterContinental, Holiday Inn, & Crowne Plaza. Including oversight of loyalty programme relaunch and roll out of digital guest experience initiative.
Delivered step change in customer retention through integrated marketing & service approach
Telewest (Virgin Media)
Delivered a step change in retention through proactive CRM, and reactive call centre activity.
Relaunched UK Executive Club loyalty programme, migrating to new currency, Avios.