Role: Marketing Director
Region: Southern CountiesGeoff is an experienced strategic marketer who has held board level positions across various sectors, both B2B and B2C, domestic and international. With a career spanning over 30 years, he has a proven track record in achieving brand awareness, customer acquisition, engagement, and retention, while ensuring a demonstrable ROI.
His expertise in clarifying messaging and developing demand generation strategies helps SMEs grow faster and more profitably. Geoff quickly understands different markets and organisations and is used to delivering within budget and time-constraints.
He is now focused on bringing his marketing and commercial expertise to help UK SMEs grow and fulfil their purposes.
Vistage UK - CEO Coaching
Increase revenues 9.5% and EBITDA 29%.
Improved demand generation strategies resulting in a 24% increase in leads.
Revised sales processes resulting in 20% increase in conversion and 35% decrease in conversion time.
Successfully launched product extension with 10% uptake.
Implemented marketing automation system (HubSpot).
Developed a customer on-boarding program, resulted in 12.5% increase in retention.
Voyages of Discovery & Swan Hellenic (All Leisure)
Managed an £8m marketing budget.
Reduced customer acquisition costs by 25%.
Developed conversion and upsell campaigns resulting in 15+% ROI improvements via direct mail, email, and telemarketing.
Successfully implemented new CRM solution.
Increased overseas revenue by 35% through new distributor strategy.
Cadogan Holidays (Bland Group)
Achieved 25% increase in direct sales while maintaining retail sales.
Launched successful B2C campaigns with cost per lead / acquisition within target levels.
Improved telemarketing teams, resulting in 34% increase in conversion and 15% improvement in service scores.
TUI Travel PLC
Product management, marketing, and sales for specialist businesses.
Improved product offering and customer experience.
Managed agency roster, £5.5m marketing budget, and 100 person contact centre.