Geoff Lawrence
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Geoff Lawrence

Role: Marketing Director
Region: Southern Counties
Geoff is an experienced strategic marketer who has held board level positions across various sectors, both B2B and B2C, domestic and international. With a career spanning over 30 years, he has a proven track record in achieving brand awareness, customer acquisition, engagement, and retention, while ensuring a demonstrable ROI. 
His expertise in clarifying messaging and developing demand generation strategies helps SMEs grow faster and more profitably. Geoff quickly understands different markets and organisations and is used to delivering within budget and time-constraints. 
He is now focused on bringing his marketing and commercial expertise to help UK SMEs grow and fulfil their purposes.
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Experience


Vistage UK - CEO Coaching
Increase revenues 9.5% and EBITDA 29%.
Improved demand generation strategies resulting in a 24% increase in leads.
Revised sales processes resulting in 20% increase in conversion and 35% decrease in conversion time.
Successfully launched product extension with 10% uptake.
Implemented marketing automation system (HubSpot).
Developed a customer on-boarding program, resulted in 12.5% increase in retention.

Voyages of Discovery & Swan Hellenic (All Leisure)
Managed an £8m marketing budget.
Reduced customer acquisition costs by 25%.
Developed conversion and upsell campaigns resulting in 15+% ROI improvements via direct mail, email, and telemarketing.
Successfully implemented new CRM solution.
Increased overseas revenue by 35% through new distributor strategy.

Cadogan Holidays (Bland Group)
Achieved 25% increase in direct sales while maintaining retail sales.
Launched successful B2C campaigns with cost per lead / acquisition within target levels.
Improved telemarketing teams, resulting in 34% increase in conversion and 15% improvement in service scores.

TUI Travel PLC
Product management, marketing, and sales for specialist businesses.
Improved product offering and customer experience.
Managed agency roster, £5.5m marketing budget, and 100 person contact centre.

Case studies within
Southern Counties

Consumables Solutions Customer Testimonial

Consumables Solutions: Reigniting the brand and attracting more customers

Learn how Consumable Solutions, partnered with The Marketing Centre to revamp their brand image,...

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Red Penguin Marine: Invigorating marketing efforts through mentoring and marketing support

The Marketing Centre helps Red Penguin Marine, refocus its marketing efforts through mentoring and...

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Harmony Fire: Delivering measurable business growth through complete marketing synergy

Harmony Fire engaged The Marketing Centre to help develop its marketing strategy, processes and...

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