Role: Marketing Director
Region: Home CountiesJames is a B2B marketing strategist delivering competitive advantage and commercial success through customer insight with over 20 years’ experience gained in corporates, mid-tier companies and start-ups.
He has proven expertise in developing sales and marketing strategies to acquire, retain and grow customers within the built environment, education, engineering, healthcare, publishing and technology sectors as well as others.
James drives business growth through developing an in-depth understanding of the businesses he works with – their challenges and ambitions - and by taking a truly customer-centric approach to integrated sales and marketing programmes.
Head of Marketing - ESRI
Marketing leadership of GIS software business within the Defence, Insurance, Government and Utilities sectors. Developed an integrated marketing programme which helped secure ESRI as the leading player in the UK geospatial market and grew revenue by 35%.
Marketing Director - BRE
Marketing leadership of world-leading built environment solutions provider. Led transition from product-centric marketing to customer-centric marketing which contributed to an overall 15% increase in revenue and greatly improved Net Promoter Score.
Head of Marketing - IET
Marketing leadership of commercial division of Europe's largest engineering society with responsibility to increase revenue from subscription-based knowledge platforms. Identified cross-sell opportunities to existing customers contributing to a customer lifetime value of 3 x the cost of customer acquisition.