Karen Jones

Karen Jones

Role: Marketing Director
Region: London

Customer led growth specialist. Commercial, Marketing and Sales expertise in designing transformational strategies and practical solutions to accelerate profitable customer engagement, aligning strategy and tactics for rapid growth.

Diverse career across B2C, B2B, B2G, UK/International markets in Financial Services, Construction, Utilities, Telco, Health, Professional Services, Education and Consumer industries in Executive, Interim, NED and advisory roles with leading organisations - HSBC, Aviva, GSK, PWC, NS&I, BBC, Cabinet Office.  Supporting PE and SME sectors, Karen applies deep skills in customer insight, brand, proposition; product design, pricing; communications, digital, customer experience; distribution, sales, bid management; partnering; risk management and governance.

 

Experience


Aviva
Devised sales process addressing engagement, coverage, deal shaping, proposition and solutions creation across Aviva. Generated 40% deals win uplift at 20% less cost.

London & Partners
Drove income growth of +400% through new brand proposition, sales model and organisational change, targeted to + 1000 partner organisations and consumers.

British Credit Trust
Secured market leadership, doubling assets in two years and reducing costs. Rose the bar of marketing and sales capability – launched into new markets, underpinned by insight.

Serco
Led commercial development creating robust services and new digital sales for existing and new markets. Hired new team to enable sustained 100%+ growth on handover.

Lawbite
SME Online solicitor - created Brand proposition, web site, customer experience – site traffic doubled in 3 mths., enabling 2nd round funding.

Private equity backed engineering firm
Designed Marketing Strategy and plan to grow business +36% in 2 yrs.; included new branding, web site, data strategy, resourcing, channel optimisation, new markets and governance.

GCU
Restructured global marketing and sales processes – result +70% sales, including +25% in digital conversion rates.

Case studies within
London

Mixamate: Delivering customer insight and value

The Marketing Centre helps UK's leading provider of mix on site concrete and screed, Mixamate to...

Menzies: Making a brand stand out from the competition

We helped accountancy firm Menzies win the National Accounting Firm of the Year in 2016 by...

HPD Software: Creating a cohesive business development strategy

The Marketing Centre helps HPD Software to redefine their brand, their positioning and to generate...