Role: Marketing Director
Region: Southern Counties
Cambridge graduate and MBA, Matthew enjoyed a formal career as a classical product marketer, building brands in the consumer electronics business.
Now, as a freelance, he has operated in both funded start-up and mature businesses in the medical equipment, professional services, building and energy management, specialist construction and connected-home technology sectors. Commercially astute and quickly able to assess new industries, markets and technologies, Matthew is able to transfer marketing skills gained from other sectors to transform a business through focused customer and marketing activity.
His strong emphasis on the customer proposition and hands-on approach ensures all branding and marketing activity is grounded and delivers strong returns.
Currently Part-time Marketing Director for this specialist construction company – experts in cold stores, data-centres, single envelope, cladded structures.
Restructured business with new branding.
Implemented 4 new branded websites, sales collateral and industry exhibitions
Running PR to build profile
In-bound marketing including SEO, SMM and PPC to build engagement, traffic and sales.
Key customers, Ocado, Brakes, Nestle, Morrison's.
Next Control Systems
Currently Part-time Marketing Director for this monitoring solutions technology company.
Developed product positioning, including re-branding, and web development.
Key Customers; John Lewis, Waitrose, Asda, Coop
Tutela Monitoring Systems
Currently Part-time Marketing Director for this medical monitoring systems company.
Developed product positioning, including re-branding, and web development
Devised and implement integrated traditional and digital marketing plan across UK and US including email marketing, telemarketing, SEO.
Key customers NHS, Grifols (US), Spire, Nuffield
Interim Director of Product. Managed a team of marketing professionals for this electronics brand distributor.
Re-aligned product strategy and successfully developed, sourced and launched a product range for Sainsbury.
NXT Sound – Hi-end Audio
Interim Business Unit Director.
Digital Fidelity – Digital Multi Room Audio
Interim Commercial Director.