Meridith Dickens

Meridith Dickens

Role: Marketing Director
Region: Southern Counties
Meg is a transformational Marketing Director with 25 years’ experience gained from working across a broad range of marketing disciplines. She has built and developed teams in digital and transformation, data science and primary research, PR and thought leadership, content publication, brand and of course marketing acquisition – both B2B and Direct.
Meg has extensive experience of working with business development teams to develop strategic distribution plans, as well as optimising all elements of the marketing funnel to drive lead to conversion. 
Having completed a Masters degree in 2017, Meg is currently studying for a PhD at Portsmouth University. 

Experience


Puma Capital Group – Marketing Director
Repositioned and rebranded complex range of Group businesses with differing audiences and needs. Built and re-platformed range of group websites and new content channels to support warm contact strategies. Created professionalised marketing function that included dedicated PR and digital to support retail and B2B sales development.

Legal & General – Marketing Director
Leading a team of more than 70, designed and delivered a broad range of integrated marketing and PR campaigns that supported divisional annual sales of more than £1bn across 18 different products. This included PR, Digital, TV, Direct and B2B sales support. 
 
Just Retirement – Head of Corporate Marketing
Reduced overall affinity partner marketing spend by approx.30% and increased lead flow across key partners by almost 10%. Built data analytics function to ensure core tracking metrics were being implemented across B2B and D2C campaigns. 

Teamspirit Limited – Strategic Planning Director
Strategic marketing planning and research for a broad range of clients, growing agency revenue by more than 300% over five years. Included proposition development research, market and competitor analysis, customer and adviser qualitative research and new product and brand development. 

Case studies within
Southern Counties

Gaina: Delivering 20% Growth & Marketing Transformation

Discover how Gaina Software achieved 20% business growth with our marketing expertise.

Consumables Solutions Customer Testimonial

Consumables Solutions: Reigniting the brand and attracting more customers

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Red Penguin Marine: Invigorating marketing efforts through mentoring and marketing support

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