Pip Brook
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Pip Brook

Role: Marketing Director
Region: Southern Counties

Pip’s career has spanned over 25 years working in international marketing and communications, across SME’s and large corporations in FMCG, Business Services, Sport, Leisure & Hospitality. 
Pip has in-depth experience of driving change and business growth through delivering highly creative and effective brand strategies, utilising the full marketing and communications mix.
Her experience working in diverse categories and internationally, along with her strong commercial and entrepreneurial acumen, enables her to adapt quickly to new environments, working collaboratively with teams to drive growth.
Having worked with many start-ups, Pip is a hands-on marketer, with a passion for getting under the skin of businesses, combining customer insights with commercial acumen to drive change and growth. 
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Experience


Part-Time Marketing Director 

BIO&ME; MAMAMADE; FEARNE & ROSIE: EDGARD & COOPER; BEPPS; PENTILLIE CASTLE; THE ROOM SERVICE 

Developing B2B and B2C strategies; overall business strategy; customer journey and segmentation; CRM: brand positioning; sales & marketing plan development; digital strategy; campaign management; partnership strategy.  Leading and developing teams, coaching and mentoring cross functionally.

Vita Coco
One of a two person start-up responsible for launching the brand in EMEA. Business strategy; Marketing strategy; New business and partnership strategy. People plan.  Drove substantial market share and business growth to become the world’s largest coconut brand with a market worth of $740m.   

Macquarie University, Sydney
Part of the change management team re-engineer the commercial division of the University (sport & fitness; hospitality; retail) from loss to profit making within a designated three-year term.  Research; Business strategy; Marketing strategy: Partnership strategy.  Delivered £20m annual turnover within 18 months (12 months ahead of three year goal).

Robert Walters
Development of the Global marketing strategy for leading HR and Recruitment specialist. Investor relations; M&A communications; Digital strategy; Customer acquisition strategy.  Recruitment and management of the Global Marketing Team (33 heads across the world).

Sainsbury’s
Communication strategy for own label product launches for this leading grocery retailer.  Event activation for flagship events. New store launch projects. 

Case studies within
Southern Counties

Gaina: Delivering 20% Growth & Marketing Transformation

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