HubSpot Video

Rob Croxall

Role: Regional Director
Region: Eastern Counties

Rob has over 25 years experience in marketing and general management, developing businesses to deliver strong financial results.

He has experience across diverse sectors from media and publishing, to engineering, automotive, telecoms, printing and the third sector.

Rob rose through marketing to be a divisional Managing Director at EMAP plc and then Bauer Media. He’s led revenue and profit growth in numerous media markets including automotive, motorcycling, railways, photography, technology, fitness, outdoor leisure, pets, equine and gardening.

Experience


Herald Motor Company (Encocam Limited)

Leadership and strategic development of business division. Development of a new motorcycle brand. Management of trade and consumer marketing, vehicle, aftermarket and merchandise ecommerce sales

The Woodland Trust

Leadership of new business development team to create new sponsorship, marketing and licensing partnerships. Growth via acquisition and retention of membership base, recruiting supporters to convert to membership and product sales. Developed multi-channel marketing strategy incorporating CRM management, direct/email marketing, face to face recruitment, event recruitment, digital advertising. Achieved record volumes and revenues at improved cost per income ratios

Bauer Media (formally Emap Consumer Media)

Led divisions of consumer and B2B magazine, website, database, conference, event and award brands in the fitness, outdoor, gardening, photography, pets, bird watching, equine, motoring, motorcycling and rail markets.

New brand/product development: From insight, research, project management to launch. Successfully launched new magazines, events and commercial websites

Business development: Created numerous, cross platform, marketing creative solutions supplements and projects for clients, incorporating print, digital and video content

Brand Extension: Created highly profitable brand extensions, including international licences, CD-ROMs tutorial series and Bookazines.

Business insights
by Rob Croxall

Article
26 August 2022

What is a customer persona - and does your business really need one?

Most businesses’ customer personas are useless - but yours doesn’t have to be. Here’s how you avoid...

Understanding marketing metrics
Article
11 June 2021

How understanding marketing metrics gave this UK SME the confidence to grow their team, their factory and their business

Being able to measure and forecast their sales and marketing performance gave this UK SME the...

Article
13 May 2020

Marketing Matters #14 - Do you need to switch marketing channels?

Marketing support for Covid-19 from The Marketing Centre

Case studies within
Eastern Counties

Radleys: Using a Strategy Waterfall to focus marketing activities to achieve company goals

Radleys discuss how The Marketing Centre helped them to align marketing activity with business...

Fisher Jones Greenwood: Investing in training to increase ROI

The Marketing Centre helps Fisher Jones Greenwood Solicitors to meet its five year vision by...