Role: Marketing Director
Region: LondonTony has grown marketing revenue for a diverse range business to business, consumer and not-for-profit organisations in the UK and globally.
Working across the full marketing mix and often focused on vertical markets, he has a results focus, prioritising programmes and actions that deliver the greatest marketing return, always with keen eye on measuring impact.
Combining insight, creativity and team skills with a personable “can-do” attitude his background includes recent marketing leadership roles with Ecco Shoes and WPP, plus previous long-term relationships with Dow Chemicals, IBM, Microsoft, P&G Consumer Healthcare, Debeers, Nestle, LifeScan, Help the Aged and Mills and Boon Publishing.
Reshaped marketing for this family run fashion footwear manufacturer, with a focus on e - commerce, performance marketing and consumer experience. Overall, increased level profitable sales via e commerce to over 55% of business.
With a detailed focus on vertical markets, created marketing programs to drive both upstream and downsteam sales to buyers in Building and Construction, Beautycare, Automotive and other industries and yielding a 170% increase in sample requests and a fivefold increase in net income.
Conceived and delivered IBM’s first concerted Industry Solutions Marketing programme, delivering content tailored forvertical markets including, Automotive, Banking and Finance, Construction, Healthcare and Life Sciences.
Mills and Boon Reader Services
Turned the marketing problem of excess stock into opportunity through a readers club, supported by tailored special offers and other value added content to increase book sales and revenue per customer by over 30%.
LifeScan Devices and Diagnostics
Used data insight to identify greatest opportunity for diabetic test strip usage, overcoming the constraints of a highly regulated health care provider market through on and offline direct to consumer information programmes