Marketing Matters from The Marketing Centre is our initiative to provide SMEs with tactics that can be implemented now - it plans to offer insight, hints and tips from our 90-strong marketing directors as well as examples of businesses doing great things.
The Covid-19 pandemic is a difficult time for everyone; businesses and workers across the UK have had to adapt in ways that may have seemed unimaginable just a short time ago. Whether it’s been adapting to work from home, changing business operations or leaving staff furloughed, the challenges have been both numerous and often testing. David Aitken, Managing Director of GreenWorld Technologies shares some first-hand experiences on how they have adjusted and adapted their business processes and how they are leading their business through the pandemic.