Business Insights

    Article
    26 August 2022

    What is a customer persona - and does your business really need one?

    Most businesses’ customer personas are useless - but yours doesn’t have to be. Here’s how you avoid...

    Article
    11 August 2022

    Expert View: Direct to Consumer (D2C) Marketing - How manufacturers can get it right

    Keeping hold of customers is cheaper than acquiring new ones. So what are the KPIs and metrics to...

    Employer brand
    Article
    26 July 2022

    Struggling to hire right now? How marketing can help build a magnetic employer brand

    Hiring talent is harder than ever right now - but great marketing can help. Here’s how to build a...

    What is your website for?
    Article
    21 July 2022

    Lead Gen v Sales v Brand: What is Your Website For?

    Every business needs a website - but many struggle to determine what they’re for. Here are four...

    Random acts
    Article
    6 July 2022

    How to stop spending money on ‘random acts of marketing’ that don’t have any impact

    There’s one big reason why most marketing fails. Learn what it is - and how to avoid it.

    what marketing to outsource
    Article
    1 July 2022

    What marketing should you outsource - and what should you always do yourself?

    Most marketing teams rely on specialist partners to get the job done. But some jobs you should...

    small marketing team
    Article
    27 June 2022

    How to make the most of a small or one-person marketing team

    Stay laser-focused on high-impact work that aligns with your business strategy and set meaningful...

    Good marketing
    Article
    31 May 2022

    Thinking of raising your prices? Good marketing makes a big difference.

    Marketing can help you to determine and communicate price increases, without alienating your...

    Article
    26 May 2022

    5 things NOT to do with your marketing in challenging times

    There are plenty of marketing activities you should be doing in uncertain times. However, knowing...