Mixamate: Delivering customer insight and value

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Mixamate: Delivering customer insight and value

The Marketing Centre helps Mixamate to strengthen its marketing processes and drive measurable business growth.

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Challenge

  • To review and evolve the marketing strategy.
  • To review current sales and marketing activities and develop plans to increase lead generation.
  • Develop the remarketing activity and planning.
  • Bring structure to the customer segmentation and targeting with focus on quality profitable customers.

Solution

  • Oversee the marketing strategy for regular review with the senior team to check progress.
  • Working with the sales and marketing teams across the London and Yorkshire offices to identify opportunities and set up weekly review process.
  • Analysis of the available customer and sales data to identify key trends and opportunities. • Develop a “thought leadership” programme to support the positioning of Mixamate.

  • Marketing contribution to the business achieving impressive double-digit sales growth versus 2020.

  • 33% growth in new customers versus prior year with particular focus on quality, higher spending new customers.

  • Reactivation of 10% of dormant customers who had not spent for 7 months preceding the digital marketing activity.

David got quickly involved with our business and our ambitions for growth helping us continue to build our brand and develop a marketing strategy that contributed towards positive results for the business. We have been delighted with all of David’s work and support.

Led by: Chris Smith

Mixamate Owner

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