Team
Approach
Our method has been fine tuned through the years whilst working with many mid-size businesses. This results in you finding the best Marketing Director for your company and your culture. So how does this work?
Healthcheck
Business owners can become confused about marketing and that’s totally understandable. Between marketing consultant’s jargon and your sales team potentially considering marketing as part of their departmental function, it can become difficult to know how to move forward effectively. In fact, marketing results can lack focus or consistency, both in implementation and in measurement.
The Marketing Centre approach does away with all these confusing elements, encapsulated through our approach of marketing in a straight forward matrix, called the Marketing 360.
News
If Marketing is the fuel of business growth, we're all hoping to get more miles per gallon in 2020. Despite ongoing (and new) economic uncertainties, you undoubtedly have ambitions to be shifting up a gear in 2020 - and better marketing can help you drive those plans. Of course you'll…
The festive season is well and truly upon us - and it’s a time of year that will be met with mixed reactions from the country’s SMEs.For some, it’s a peak buying season that is almost guaranteed to bring an uplift in revenue - often with no real additional effort.…
Growth is a vital component of creating a resilient business in uncertain times. While increasing sales revenue is, of course, a key part of that growth, it’s not the only thing that matters. Attracting and retaining the best talent, measuring your marketing performance and defining your customer strategy all…
Business Insights
This article is the second in a series of four that will look at Customer Relationship Management (CRM) platforms – considering what a CRM is, why they’re useful, how to choose the right one and how to use it. You may wish to read the first article before continuing if…
Whether you want a partner who is local or whether you’re happy for them to work remotely. This is often a personal preference. Local partners will limit your options, but some people prefer regular face-to-face interactions as opposed to video calls. It’s useful to think about the duration and eventual…
Thousands of new books are published around the world every year. The question is; with so many titles to choose from, which ones should you go for first? From life-changing reads to practical business bibles, as the Chinese philosopher, Confucius once said, “You cannot open a book without learning something.” …
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