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Team
Approach
Our method has been fine tuned through the years whilst working with many mid-size businesses. This results in you finding the best Marketing Director for your company and your culture. So how does this work?
Healthcheck
Business owners can become confused about marketing and that’s totally understandable. Between marketing consultant’s jargon and your sales team potentially considering marketing as part of their departmental function, it can become difficult to know how to move forward effectively. In fact, marketing results can lack focus or consistency, both in implementation and in measurement.
The Marketing Centre approach does away with all these confusing elements, encapsulated through our approach of marketing in a straight forward matrix, called the Marketing 360.
News
As you would think, having a large team of highly skilled Marketing Directors provides us with access to an abundance of diverse know-how. We want to share this with you, so you can develop a better understanding of why certain factors work (and how), as well as why they don’t always work out as intended. Above all, knowing what to do next.
The Marketing Centre is rapidly expanding across the Southern counties with its latest appointees, Alan Edwards and Julie Strawson. With Christine Durkin spearheading the regional team, Alan and Julie will be supporting the development of the part-time marketing director service into Dorset, Wiltshire, Hampshire and Surrey. The Marketing Centre, a…
Sally Shuttleworth joins to develop and grow the South West region. The Marketing Centre, the UK's number one provider of proven part-time marketing directors to ambitious businesses, has added an additional region covering Bath & the South West of England, headed up by Sally Shuttleworth, who joins as the Regional…
Join The Marketing Centre and business growth experts for a series of 2-hour workshops covering the 5 Principles of Growth. This programme is for business leaders looking to grow from low millions to +£10m. At the end of these sessions, you will have a clear, strategic direction to achieve the…
Business Insights
As you would think, having a large team of highly skilled Marketing Directors provides us with access to an abundance of diverse know-how. We want to share this with you, so you can develop a better understanding of why certain factors work (and how), as well as why they don’t always work out as intended. Above all, knowing what to do next.
If someone came to The Marketing Centre and asked us what marketing they should do with £100, we’d tell them they were asking a trick question. Effective marketing is strategic, not tactical, we’d say, and we’d have to have a good idea about their business’ goals, situation and marketplace before…
In 1860, Robert O’Hara Burke and William John Wills set off from Melbourne, heading north to explore the Australian interior. It had taken them three years to raise funds for and awareness of the expedition, during a gold rush. Neither had the faintest sense of bushcraft; their “essential supplies” included…
How much is your business worth? Ask this question to ten business leaders, and nine of them will focus on the bottom line - turnover, profit, revenue. Important factors, no doubt, but value runs deeper than the financials. Business value is generally calculated as Net profit of business times Multiple…
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