Team
Approach
Our method has been fine tuned through the years whilst working with many mid-size businesses. This results in you finding the best Marketing Director for your company and your culture. So how does this work?
Healthcheck
Business owners can become confused about marketing and that’s totally understandable. Between marketing consultant’s jargon and your sales team potentially considering marketing as part of their departmental function, it can become difficult to know how to move forward effectively. In fact, marketing results can lack focus or consistency, both in implementation and in measurement.
The Marketing Centre approach does away with all these confusing elements, encapsulated through our approach of marketing in a straight forward matrix, called the Marketing 360.
News
Customs Connect is a specialist customs consultancy, focused on delivering real measurable saving opportunities for its clients. It recently engaged one of our part-time Marketing Director's to help mentor and train their existing marketing team and rapidly establish their brand, during a period of significant growth and international expansion. "During a…
The Marketing Centre is rapidly expanding across the Southern counties with its latest appointees, Alan Edwards and Julie Strawson. With Christine Durkin spearheading the regional team, Alan and Julie will be supporting the development of the part-time marketing director service into Dorset, Wiltshire, Hampshire and Surrey. The Marketing Centre, a…
Sally Shuttleworth joins to develop and grow the South West region. The Marketing Centre, the UK's number one provider of proven part-time marketing directors to ambitious businesses, has added an additional region covering Bath & the South West of England, headed up by Sally Shuttleworth, who joins as the Regional…
Business Insights
Introduction Tried and tested best practice will make the best of whatever economic and political situation a business finds itself in, whether it’s the continued uncertainty around Britain’s future in the EU, the overheating and protectionist tendency of the US market, or the continuing rise of China and India. In…
When businesses wanted to buy software pre-internet, they would physically buy a CD-ROM, install it on everyone’s computer and pay a licensing fee. Like so many sectors, the rise of the web turned things on its head. Software as a Service (SaaS) is a way of delivering software online, paying…
Two out of three business leaders who’ve signed up to our Return On Marketing Investment webinars aren’t measuring marketing ROI at all. We’re not saying this to call them out - far from it. They know ROI is important, they want to know how best to measure the results of…
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