Team
Approach
Our method has been fine tuned through the years whilst working with many mid-size businesses. This results in you finding the best Marketing Director for your company and your culture. So how does this work?
Healthcheck
Business owners can become confused about marketing and that’s totally understandable. Between marketing consultant’s jargon and your sales team potentially considering marketing as part of their departmental function, it can become difficult to know how to move forward effectively. In fact, marketing results can lack focus or consistency, both in implementation and in measurement.
The Marketing Centre approach does away with all these confusing elements, encapsulated through our approach of marketing in a straight forward matrix, called the Marketing 360.
News
Customs Connect is a specialist customs consultancy, focused on delivering real measurable saving opportunities for its clients. It recently engaged one of our part-time Marketing Director's to help mentor and train their existing marketing team and rapidly establish their brand, during a period of significant growth and international expansion. "During a…
The Marketing Centre is rapidly expanding across the Southern counties with its latest appointees, Alan Edwards and Julie Strawson. With Christine Durkin spearheading the regional team, Alan and Julie will be supporting the development of the part-time marketing director service into Dorset, Wiltshire, Hampshire and Surrey. The Marketing Centre, a…
Sally Shuttleworth joins to develop and grow the South West region. The Marketing Centre, the UK's number one provider of proven part-time marketing directors to ambitious businesses, has added an additional region covering Bath & the South West of England, headed up by Sally Shuttleworth, who joins as the Regional…
Business Insights
Successful marketing begins with a rock-solid strategy. Your company’s goals, how might you achieve them, your marketing plan, creative and – of course – finances are all essential elements. But whether you’re planning for the 12 months ahead or implementing shorter projects throughout the year, even the best-laid plans will…
The definition of insanity is repeating the same thing over-and-over and expecting different results. It’s a powerful line. Catchy, cutting and also wrong. Yet there’s a lot to be learnt from it, especially when considering how your company’s behaviour reflects its vision. First, let’s clear-up that line on insanity. Despite…
“Our efficiency is unparalleled, our ROI is fantastic, and we’ll be out of business in five years.” That was the feedback that Les Binet, Head of Effectiveness at advertising agency Adam & Eve DDB, got from one member of the management team when he walked into the UK’s largest breakdown…
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