Team
Approach
Our method has been fine tuned through the years whilst working with many mid-size businesses. This results in you finding the best Marketing Director for your company and your culture. So how does this work?
Healthcheck
Business owners can become confused about marketing and that’s totally understandable. Between marketing consultant’s jargon and your sales team potentially considering marketing as part of their departmental function, it can become difficult to know how to move forward effectively. In fact, marketing results can lack focus or consistency, both in implementation and in measurement.
The Marketing Centre approach does away with all these confusing elements, encapsulated through our approach of marketing in a straight forward matrix, called the Marketing 360.
News
Customs Connect is a specialist customs consultancy, focused on delivering real measurable saving opportunities for its clients. It recently engaged one of our part-time Marketing Director's to help mentor and train their existing marketing team and rapidly establish their brand, during a period of significant growth and international expansion. "During a…
The Marketing Centre is rapidly expanding across the Southern counties with its latest appointees, Alan Edwards and Julie Strawson. With Christine Durkin spearheading the regional team, Alan and Julie will be supporting the development of the part-time marketing director service into Dorset, Wiltshire, Hampshire and Surrey. The Marketing Centre, a…
Sally Shuttleworth joins to develop and grow the South West region. The Marketing Centre, the UK's number one provider of proven part-time marketing directors to ambitious businesses, has added an additional region covering Bath & the South West of England, headed up by Sally Shuttleworth, who joins as the Regional…
Business Insights
Businesses with properly aligned sales and marketing teams sell far more often at a higher profit margin. When our part-time Marketing Directors arrive in a new business, they’re often asked for marketing strategies to increase sales. As they look into improving the sales process, though, they actually find that the…
Many B2B businesses place more emphasis on lead generation than customer retention. This is often a mistake. Not only is it cheaper to retain customers than attempt to win new ones, it also takes less time and effort. In fact, it can cost 5 times more to acquire a new…
How do you measure brand awareness? Many businesses treat brand awareness as something intangible; a metric without a rubric. They know it’s important to be a recognised name, trusted by customers and respected by competitors, but establishing just how trusted and respected they are remains something of a mystery. Digital…
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