Red Penguin Marine: Invigorating marketing efforts through mentoring and marketing support

Consultancy

Red Penguin Marine: Invigorating marketing efforts through mentoring and marketing support

Discover how The Marketing Centre helped Red Penguin Marine, a multidisciplinary marine and cable-engineering consultancy based in Portsmouth, refocus its marketing efforts through mentoring and marketing support.

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Challenge

  • To provide mentoring support and coaching for the marketing team.
  • To support and review the existing marketing activity.
  • To leverage agencies and external support when needed to enhance the marketing activities.

 

Solution

  • Facilitate work with Marketing & Communications Officer on the value proposition and messaging.
  • Execute a 12-month content plan to communicate the key themes and messages relevant to Red Penguin Marine.
  • Appointment of a digital agency to support SEO which will lead to more enquiries in the longer term.
  • Development of a podcast plan to raise the profile and expertise of the business.

  • Since David started as both a mentor and marketing director helping to support the existing marketing function and reinvigorate marketing, the business is now better enabled for future growth.

  • In his capacity both as Marketing Mentor and Marketing Director, David has effectively taken forward the marketing plan and enabled the continuity of the marketing efforts.

Engaging, supportive and reactive. The Marketing Centre team have supported us both as a mentor and as maternity cover and provided a first class, adaptive service.

Led by: Matt Bowden

General Manager

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