ROI

How we helped empower MESTEC to achieve 40% growth in revenue

How we helped empower MESTEC to achieve 40% growth in revenue

 

MESTEC was facing challenges in managing its marketing efforts, streamline its operations and achieve growth. Their CEO, Mark Carleton, recognised the need for a more cohesive and effective marketing strategy.

The Marketing Centre was brought in to address these issues. By providing a dedicated Fractional CMO for a day each week, they offered a centralised approach to managing various marketing activities, from telemarketing and web design to copywriting and event management.

The Challenge

  • MESTEC’s CEO, Mark Carleton, was overloaded managing the overall business whilst also managing an acquisition.
  • MESTEC used external agencies for telemarketing, web design, copywriting and event management, but these were not getting the guidance and care they deserved.
  • They only had one Head of Sales who was trying to close deals, liaise with the telemarketing agency and follow up on what they delivered.
  • Marketing data was lacking and the website was a mystery!
  • Mark recognised that there were a number of areas of marketing that needed help and to hire for all those different skills in-house would not be feasible.

The Solution

  • Having worked with The Marketing Centre for 8 Years, MESTEC were familiar with the model and saw this as a way to solve their problems.
  • Having a Fractional Marketing Director for a day a week would bring together all the “bits” of marketing that were happening.
  • It would be difficult to hire someone in-house to cover all the areas of expertise required but working with The Marketing Centre allows them access to all the expertise required.
  • First step was a business review or “brain dump”  to identify the goals, issues and the “must do now’s” as they had deadlines so had to be completed.  We also carried out audits of assets, website, analytics, before creating a strategy and a plan for the year.
  • Reporting – we unravelled the spaghetti which was Pardot and salesforce to clean up and thus reduce cost whilst also providing vital reporting.
  • We introduced integrated campaigns for MESTEC, and with partners, to drive awareness, demand and ultimately contribution to sales pipeline and business growth.

  • 40% growth in revenue per year.

  • A long-term structured plan was crafted ensuring vision, consistency and strategic alignment.

  • The new structured approach made marketing more focused, freeing up team members to concentrate on other priorities.

When you encounter a problem that you lack the knowledge or capability to solve, it often leads to stress. However, having a resource like The Marketing Centre to rely on and assist you has truly opened my eyes to the possibilities for our business. They have taken a significant load off shoulders and provided invaluable support!

Led by: Mark Carleton

CEO

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