Is your organisation ready to adopt AI responsibly and commercially?
Most businesses are now experimenting with AI.
Far fewer are turning that activity into measurable commercial advantage.
The AI Business Assessment helps you understand whether AI is being developed as a structured, commercially valuable capability, or simply emerging through disconnected activity.
What is the AI Business Assessment?
The AI Business Assessment is a practical tool built by The Marketing Centre for leadership teams.
It helps you step back and assess whether AI is being adopted with the clarity, capability and control needed to make it useful.
The assessment focuses on leadership, commercial impact, governance and operational readiness, not technology alone.
Why take an AI business assessment?
AI can improve productivity, speed up decision-making and create operating advantages.
But without clear priorities and oversight, it can also create confusion.
Tools appear across teams. Pilots multiply. Enthusiasm grows. But measurable business impact is not always clear.
The AI Business Assessment helps you understand whether AI is moving your organisation forward, or simply adding more activity, more tools and more risk.
What will you get in your report?
This is not about adopting AI because everyone else is. It is about understanding where AI can create value, where risk needs managing and where leadership needs to be clearer. You will receive a personalised report showing:
- How ready your organisation is to adopt AI successfully
- Where AI capability is strongest
- Where activity may be fragmented
- Where leadership, governance or measurement needs more attention
- Practical next steps to help turn AI activity into commercial value
Who should take the AI Business Assessment?
This assessment is useful if:
- AI tools are already being used across the business
- Different teams are experimenting in different ways
- You are unsure whether AI is delivering measurable value
- Ownership or governance is unclear
- You are concerned about data, IP, security or compliance risk
- You want to move from fragmented pilots to a more structured approach
Take the AI Business Assessment
Get a clearer view of how your business is set up to grow and where to focus next.
Discuss your results with a Fractional CMO
Once you have your results, you can review them with your leadership team. If you would like help interpreting what the findings mean, one of our Fractional CMOs or AI leaders can talk it through with you and help identify where AI could create the greatest commercial impact.