Karen Jones
Fractional CMO (South East England)
- Construction and Property
- Education
- Energy & Utilities
- Manufacturing
- Technology
"Aligning Strategy with Execution to Drive Business Growth"
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Guided more than 50 businesses across FMCG, financial services, transport, construction, engineering, education and health, spanning start-ups, SMEs, global organisations, public sector bodies and private equity portfolio firms.
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Created a new sales process at Aviva that increased deal wins by 40% while reducing costs by 20%, becoming the blueprint for a global partnership approach.
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Enabled 100% profitable growth over five years through Serco’s joint venture with the Cabinet Office, supporting major global market bids and achieving 100% customer satisfaction.
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Reversed revenue decline as Chief Revenue Officer for the UK’s number one EV charging firm, securing a 7-point gross margin improvement while leading major strategic pivots during market slowdown.
What Karen Jones brings
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Customer-Led Growth Strategy
Customer-led growth strategies that connect business goals with market opportunities and give leadership teams a clearer route to profitable growth.
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Sales and Marketing Alignment
Joined-up sales and marketing activity that unlocks revenue opportunities, improves commercial focus and supports sustainable growth.
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Performance Turnaround
Pragmatic solutions that reverse underperformance at pace, delivering immediate impact while building stronger foundations for long-term value.
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Digital, Customer and Commercial Transformation
Digital-first strategies, stronger customer engagement and cross-sector transformation, with measurable KPIs and ROI from board level through to operational delivery.
Profile
Karen helps businesses unlock and accelerate growth by identifying and tackling the core issues that matter most. With experience across 50+ businesses and sectors, she brings fresh perspective, customer-led strategy and hands-on commercial delivery from the shop floor to the boardroom. Her work aligns marketing, sales and business goals to create measurable results, immediate momentum and lasting value.
Ready to work with Karen Jones?