Jayne Pooley
Fractional CMO (South West England - Wales)
- Education
- Energy & Utilities
- Financial Services
- Healthcare
- Hospitality and Leisure
- Media & Entertainment
- Public Sector and Non-Profit
- Technology
"Transforming businesses through strategic marketing leadership"
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Delivered major growth at Kantar, leading a digital shift and global campaigns that contributed to more than £180M growth and an 8% sales uplift.
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Led high-profile product and campaign initiatives at Telefónica O2, including the first iPhone launch, supporting more than £200M growth and a £250M+ revenue increase.
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Co-created the brand and positioning for IVF Babble, engaging 4.5M people and building a community of 35,000 active subscribers.
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Helped Keyloop improve lead generation by 2.8% and pipeline by 1.8% within three months, while exceeding revenue targets by 40% year on year.
What Jayne Pooley brings
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Marketing Strategy & Value Proposition
Compelling marketing strategies, brand stories and value propositions that help businesses clarify their offer and connect more strongly with the right audiences.
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Campaigns & Customer Experience
Impactful campaigns and customer experiences that improve engagement, support conversion and help businesses turn interest into measurable growth.
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Brand, Rebrand & Product Launch
Experience leading rebrands, brand development and product launches, helping businesses create sharper positioning and stronger market impact.
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Teams, Digital & MarTech
High-performance team building, marketing skills coaching and digital transformation support, including the effective use of MarTech to improve delivery and results.
Profile
Jayne is a strategic marketing leader who helps businesses build clearer brands, stronger campaigns and more capable marketing teams. With over 25 years’ experience across SaaS, telecommunications, healthcare, start-ups, charities and global brands, she brings a strong mix of strategic direction and hands-on support for businesses looking to launch products, rebrand, improve customer experience or accelerate revenue growth.
Ready to work with Jayne Pooley?