Lucy Carpenter
Regional Director (South West England - Wales)
"Turning business strategy into marketing and sales that drive measurable growth."
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Led UK market entry and digital growth for Warbler Digital’s Moball platform, using location-based technology, geofencing and iBeacon campaigns for brands including Virgin Atlantic and Coca Cola.
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Developed an integrated marketing planning process for Claremont Global, linking business strategy to delivery and building loyalty initiatives that supported revenue growth and customer retention.
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Created and delivered a cross-channel marketing strategy for an e-commerce homeware business, nearly tripling revenue over two years and supporting expansion into new European markets.
What Lucy Carpenter brings
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Commercial Marketing Strategy
Marketing plans that translate business strategy into practical sales and marketing activity, helping SMEs focus on the work most likely to drive growth.
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Customer Insight & Revenue Growth
Customer insight across B2B and B2C markets, used to shape strategies that improve acquisition, retention and measurable sales performance.
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Full-Funnel Marketing
Joined-up marketing across brand awareness, lead generation, digital, content, email and sales activity, connecting visibility directly to revenue.
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Efficient Marketing Resource
Support to structure marketing activity and resource in a way that is cost-effective, practical and built around the business’s growth stage.
Profile
Lucy helps SMEs turn strategy into marketing and sales that deliver real growth. With two decades of senior sales and marketing experience, including 15 years running her own marketing business, she brings practical commercial insight across technology, hospitality, retail, e-commerce, consumer goods and professional services. Her approach connects customer insight, digital activity and hands-on delivery so marketing is not only well planned, but properly executed to create measurable results.
Ready to work with Lucy Carpenter?