Lynda Dupont-Blackshaw
Fractional CMO (South East England)
"Driving growth through strategic marketing, brand and stakeholder engagement."
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Led global marketing across Crowe Global’s network of 200+ accounting, consulting, legal and outsourcing firms in 140 countries, driving brand transformation focused on positioning, differentiation and digital growth.
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Delivered a multi-million-pound global rebrand and digital transformation programme at Crowe, contributing to a 300% increase in brand equity over four years.
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Established Crowe UK’s first national marketing, communications and business development function, creating a more coordinated and commercially aligned model.
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Led a major CRM implementation and introduced Crowe’s first client listening programme to improve client targeting, retention and sales opportunities.
What Lynda Dupont-Blackshaw brings
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Brand Strategy, Positioning & Transformation
Clarifies market positioning, strengthens brand strategy and leads transformation programmes that support growth, differentiation and commercial impact.
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Strategic Communications
Develops clear, credible communications that build trust, improve stakeholder engagement and strengthen market presence.
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Marketing Leadership, Mentoring & Coaching
Builds, guides and develops marketing teams so they have the structure, confidence and capability to deliver stronger results.
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Client Retention & Insight
Creates client listening, CRM and data-led insight programmes that improve retention, strengthen relationships and uncover growth opportunities.
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Martech Governance
Sets clear direction for marketing technology, CRM and digital systems so marketing activity is better connected, measured and managed.
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International Marketing
Leads marketing across complex multi-market environments, helping businesses align brand, marketing and commercial priorities across regions.
Profile
Lynda turns complex marketing challenges into clear, commercially focused growth plans. With over 20 years’ experience helping B2B, professional services and SME businesses grow, she builds stronger brands, sharper positioning and more effective marketing teams. Her strength lies in aligning brand, marketing and commercial strategy so marketing becomes a driver of growth, not just activity, whether the goal is clearer market positioning, stronger client relationships, better demand generation or more confident in-house capability.
Ready to work with Lynda Dupont-Blackshaw?