Fareeda Jaleel

Fareeda Jaleel

Regional Director (North West England - Wales - West Midlands)

Experience
  • Construction and Property
  • Financial Services
  • Healthcare
  • Hospitality and Leisure
  • Professional Services

"Driving growth through innovative lead generation and strategic marketing"

  • Boosted share price by 38%, increased new business by 15% and grew pipeline enquiries by 33% in investment and fund management, with client retention rising to 98%.

  • Created a £0.5m enquiry pipeline within four months in telecoms and IT through focused lead generation activity.

  • Exceeded asset finance targets, delivering 105% of volume and income through a European roll-out.

  • Increased fee income by 20% in 18 months within the legal sector, then doubled fee income within two years and introduced new funding sources.

  • Saved £4m in 18 months in financial services through a product portal, while also driving 70% income growth for a new insurance product.

  • Reduced PPC costs in hospitality, increasing enquiries by 200% and developing acquisition profitability models.

  • Achieved 350% year-on-year growth for prepaid cards across retail and gaming, improving profitability from 25% to 45%.

What Fareeda Jaleel brings

  • Lead Generation Strategy

    Comprehensive lead generation strategies designed to create demand, build pipeline and drive revenue across B2B and B2C markets.

  • Product & Service Launches

    Practical experience launching successful products and services across diverse sectors, helping businesses reach new customers and create stronger commercial momentum.

  • Marketing Function Performance

    The ability to establish, improve and optimise marketing departments so they work with greater focus, accountability and measurable impact.

  • ROI & Profitability Improvement

    A thoughtful challenge to conventional methods, improving ROI and profitability without compromising customer experience.

Profile

Fareeda helps businesses generate stronger demand, improve profitability and turn marketing into a practical driver of growth. With over 25 years’ experience across insurance, hospitality, property, finance, mortgages, IT, telecoms, energy, manufacturing and legal services, she brings entrepreneurial energy, commercial discipline and a sharp focus on measurable ROI. Her work blends online and offline channels, challenges underperforming methods and helps teams improve results without losing sight of the customer experience.

Ready to work with Fareeda Jaleel?

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