Nigel Rodliffe
Fractional CMO (East of England)
- Healthcare
- Manufacturing
- Public Sector and Non-Profit
- Retail & E-commerce
- Technology
"Transforming businesses through strategic marketing leadership and innovative solutions"
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Relaunched the brand for IFE Global Logistics, supported by a smart logistics portal, CRM implementation and lead generation programmes.
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Developed a dental brand proposition for Makevale Group and launched a new high-strength dental material through integrated marketing channels.
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Built the strategic marketing plan for Inivos’ infection control services, including brand positioning, a new website and a thought leadership programme.
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Created sales and marketing processes for Proactive Investors, including market segmentation and an email marketing strategy.
What Nigel Rodliffe brings
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Strategic Marketing Leadership
Senior support across strategy, branding, lead generation and digital marketing, helping businesses focus on the activity most likely to drive growth.
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CRM & Marketing Operations
Practical CRM implementation and improved sales workflows that make marketing and commercial activity more structured, visible and effective.
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Brand Proposition & Product Launch
Clear brand propositions, identities and product launches that help businesses communicate value and reach the right markets with confidence.
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Sales & Marketing Process
Effective sales and marketing processes tailored to different business needs, supporting stronger segmentation, communication and lead generation.
Profile
Nigel brings Strategic Marketing Leadership to businesses that need clearer direction, stronger marketing operations and practical routes to growth. As a Chartered Marketer with 30 years’ experience across B2B and B2C markets, he combines commercial awareness, operational discipline and hands-on delivery across technology, software, mobile telecoms, leisure, retail and specialist manufacturing sectors.
Ready to work with Nigel Rodliffe?