Jodie Stephenson

Jodie Stephenson

Fractional CMO (East Midlands)

Experience
  • Construction and Property
  • Manufacturing
  • Technology

"Driving growth through strategic marketing leadership"

  • Advised high-growth SMEs through Innovate UK EDGE, helping businesses validate propositions, develop go-to-market strategies and secure government grants ranging from £50K to £250K.

  • Introduced a global integrated marketing planning process at Cummins Inc., creating a clear link between business strategy, marketing activity and measurable results across regions.

  • Championed insight-driven innovation at Cummins, using Voice of the Customer to shape technical offerings, value packages and customer relationship programmes, improving NPS from -27 to +30 within three years.

  • Developed customer profiling and a new value proposition for BSA Mouldings, creating the foundation for a more targeted lead generation strategy.

What Jodie Stephenson brings

  • Customer Insight & Value Proposition

    Turns customer insight into clear, compelling value propositions that help technical businesses communicate relevance, differentiation and commercial value.

  • Global Campaigns with Local Impact

    Develops marketing activity that works across regions while remaining practical, relevant and effective in local markets.

  • Brand Visibility & Lead Generation

    Builds stronger market visibility through focused messaging, customer understanding and marketing activity designed to generate quality leads.

  • Marketing Team Development

    Builds and mentors marketing teams, helping them improve capability, confidence and delivery in complex B2B environments.

Profile

Jodie is a strategic marketing innovator who helps technical and manufacturing businesses turn market insight into clear propositions, stronger campaigns and measurable growth. With over two decades of experience across engineering and manufacturing, she brings a practical ability to translate complex products and services into customer-focused strategies that support lead generation, market visibility and commercial progress.

Ready to work with Jodie Stephenson?

Book a discovery call