Pippa Wells
Fractional CMO (South East England)
- Construction and Property
- Manufacturing
- Professional Services
- Technology
"Driving measurable B2B business growth through strategic, customer-focused, and results-driven marketing."
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Launched services and developed value propositions for HID Citizen Identification’s goID mobile platform, helping secure competitive positioning in the digital identity market.
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Developed segmentation strategies for De La Rue, aligning solutions more closely with market demand and customer needs.
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Strengthened brand visibility and client engagement at Control Risks across political risk, security, cyber and compliance services in Europe and Africa.
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Expanded service offerings and market reach across a range of B2B businesses through practical sales and marketing strategies.
What Pippa Wells brings
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Integrated Marketing Strategy
Marketing strategies and plans that drive demand, improve brand visibility and support measurable business outcomes.
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Demand Generation
Targeted demand creation activity that helps businesses generate stronger leads and support business development.
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Market Entry & ABM
New business development, market entry and account-based marketing support for businesses looking to grow in specific sectors or regions.
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International Growth Leadership
Experience managing international growth and cross-functional global teams, with the language skills and market understanding to navigate complex environments.
Profile
Pippa brings Strategic Marketing Leadership with a Focus on Results, helping businesses turn complex market challenges into practical sales and marketing strategies. With nearly 30 years’ experience across security technologies, professional services, property, the built environment and manufacturing, she combines strategic insight, data-led decision-making and hands-on execution to support demand generation, ABM, market entry and international growth.
Ready to work with Pippa Wells?