Helen Martin
Fractional CMO (South East England)
- Consumer Goods
- Education
- Hospitality and Leisure
- Professional Services
- Retail & E-commerce
"Driving significant & profitable revenue growth through strategic marketing leadership"
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Revitalised the global Monopoly brand at Hasbro, launching new products and campaigns that doubled sales to over $400M and won a Cannes Digital Lion award.
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Led the launch of a new Birds Eye sub-brand that generated £50M revenue in its first year and won FMCG Launch of the Year from Kantar.
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Drove significant booking growth at Butlin’s through targeted demand-capture campaigns and website optimisation.
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Helped Hiscox Insurance become the seventh fastest-growing brand in the UK at the time, delivering over 10% sales growth through targeted SME and high-net-worth marketing strategies.
What Helen Martin brings
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Customer Insight & Brand Planning
Turns customer insight into focused brand and marketing plans that help businesses connect with their audiences and make stronger commercial decisions.
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Product & Campaign Launches
Launches products and campaigns that create attention, build demand and deliver measurable sales results.
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Digital Growth Strategy
Introduces digital strategies that increase customers, improve revenue performance and make marketing activity more efficient.
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Marketing Team Development
Builds and coaches marketing teams so they have the structure, confidence and capability to deliver sustained results.
Profile
Helen turns ambitious marketing visions into award-winning results that meet business goals. With over 20 years’ experience helping global brands and smaller businesses grow, she creates customer-led brands, products and campaigns that get noticed and deliver measurable results. Her strength lies in turning marketing challenges into practical growth opportunities, whether the goal is stronger sales, better digital performance, a sharper brand or a more capable marketing team.
Ready to work with Helen Martin?