Jo Shailes
Fractional CMO (South West England - Wales)
- Energy & Utilities
- Healthcare
- Hospitality and Leisure
- Manufacturing
- Retail & E-commerce
"Transforming strategic vision into actionable plans and real-world execution."
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Oversaw the rebranding of nine global divisions into two cohesive brands, streamlining budgets, boosting lead generation, and driving multi-million-pound enquiries via newly consolidated websites.
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Built clear marketing direction that helps teams focus on the work most likely to support growth.
What Jo Shailes brings
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Marketing Strategy
Clear marketing strategy that helps leadership teams make better choices and focus investment.
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Brand Strategy & Positioning
Sharper positioning and messaging that help businesses stand out and communicate value more clearly.
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Proposition & Messaging
Clear propositions and messaging that make it easier for customers to understand the value on offer.
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Digital Marketing
Digital activity that improves visibility, engagement and conversion across the customer journey.
Profile
A commercially focused marketing leader who helps businesses transform strategic vision into actionable plans and real-world execution. With experience across healthcare, manufacturing, retail and e-commerce, energy and utilities, hospitality and leisure, Jo brings clear thinking, practical delivery and senior marketing direction for businesses that need stronger growth momentum.
Ready to work with Jo Shailes?