Jo Shailes

Jo Shailes

Fractional CMO (South West England - Wales)

Experience
  • Energy & Utilities
  • Healthcare
  • Hospitality and Leisure
  • Manufacturing
  • Retail & E-commerce

"Transforming strategic vision into actionable plans and real-world execution."

  • Oversaw the rebranding of nine global divisions into two cohesive brands, streamlining budgets, boosting lead generation, and driving multi-million-pound enquiries via newly consolidated websites.

  • Built clear marketing direction that helps teams focus on the work most likely to support growth.

What Jo Shailes brings

  • Marketing Strategy

    Clear marketing strategy that helps leadership teams make better choices and focus investment.

  • Brand Strategy & Positioning

    Sharper positioning and messaging that help businesses stand out and communicate value more clearly.

  • Proposition & Messaging

    Clear propositions and messaging that make it easier for customers to understand the value on offer.

  • Digital Marketing

    Digital activity that improves visibility, engagement and conversion across the customer journey.

Profile

A commercially focused marketing leader who helps businesses transform strategic vision into actionable plans and real-world execution. With experience across healthcare, manufacturing, retail and e-commerce, energy and utilities, hospitality and leisure, Jo brings clear thinking, practical delivery and senior marketing direction for businesses that need stronger growth momentum.

Ready to work with Jo Shailes?