Rebecca Manville

Rebecca Manville

Fractional CMO (South East England)

Experience
  • Media & Entertainment
  • Professional Services
  • Retail & E-commerce
  • Technology

"Turning Insights into Impactful Marketing Strategies"

  • Led grocery marketing for Tesco.com, using data-driven strategies to improve customer segmentation, strengthen acquisition and reduce cost per acquisition.

  • Delivered cross-channel campaigns at Tesco that connected more effectively with target audiences and produced measurable commercial outcomes.

  • Introduced a customer insights programme at TCC Global, improving product marketing strategy, cross-functional collaboration and competitive bid performance.

What Rebecca Manville brings

  • Data-Driven Marketing Strategy

    Marketing strategies built around insight, performance and profitability, helping businesses focus activity where it can deliver measurable growth.

  • Customer Insight & Acquisition

    Advanced analytics and customer understanding used to improve acquisition, strengthen retention and make marketing investment work harder.

  • Brand Transformation

    Brand transformation that improves digital presence, sharpens market positioning and helps businesses compete with greater confidence.

  • Team Leadership & ROI Focus

    High-performing marketing teams aligned with business goals, sales priorities and the outcomes that matter most to growth.

Profile

Rebecca helps businesses use data-driven marketing to unlock growth opportunities and deliver measurable ROI. With over 20 years’ experience across services, media, FMCG, retail and B2B, she builds practical marketing strategies that improve acquisition, strengthen retention and support sales more effectively. Her approach combines customer insight, commercial focus and team leadership to help businesses turn marketing into a clearer driver of profitability.

Ready to work with Rebecca Manville?

Book a discovery call