Mark Boulton

Mark Boulton

Fractional CMO (London)

Experience
  • Construction and Property
  • Financial Services
  • Healthcare
  • Manufacturing
  • Professional Services
  • Technology

  • Built a global team of industry marketing experts at IFS, helping establish the business as a Gartner leader across multiple categories and strengthening its ability to compete with SAP, Oracle, Microsoft and Infor.

  • Led IFS through a digital-first marketing transformation, introducing global CRM and marketing automation systems while supporting post-acquisition growth and communications after private equity investment.

  • Planned Phrasee’s entry into the US market, building a multi-phase sales and marketing strategy, recruiting a commercial team, developing a strong pipeline and creating a profitable partner reseller network.

  • Created Inoapps’ first structured marketing strategy, plan and budget, implementing CRM and marketing automation tools and rebuilding the team around a new demand generation model.

What Mark Boulton brings

  • Sales and Marketing Alignment

    A joined-up commercial approach that ensures sales and marketing are working to the same goals, targets and strategic priorities.

  • Commercial Strategy & ROI

    Board-level marketing leadership that connects the commercial plan to the wider business strategy and focuses activity on measurable return.

  • Digital-First Marketing Transformation

    Experience implementing CRM, marketing automation and digital-first processes that improve visibility, accountability and demand generation.

  • Go-To-Market & Partner Growth

    Practical support for market entry, positioning, partner networks and pipeline development, especially in B2B technology and software-led businesses.

Profile

Mark believes marketing should be in lock-step with sales, working to the same goals and targets. With board and executive-level experience across ERP, AI and software businesses, he helps leadership teams align commercial strategy, demand generation and marketing operations so growth plans are focused, measurable and built to support the company’s wider strategic objectives.

Ready to work with Mark Boulton?

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