Helenor Rogers
Fractional CMO (South East England)
- Consumer Goods
- Healthcare
- Hospitality and Leisure
- Manufacturing
- Retail & E-commerce
"Shaping Brands and Strategies That Drive Business Growth"
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Launched customer-focused product propositions for PG Tips and Lipton at Unilever Foods, supporting sustainable growth across retail and food service.
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Revitalised a portfolio of core brands at Church & Dwight UK Ltd, delivering double-digit market share growth across seven out of eight categories.
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Guided the acquisition of Batiste Dry Shampoo, helping set the brand on a path to global success and increasing the acquisition business model by 25%.
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Founded Troofoods Ltd and grew it from a kitchen-table idea into a recognised health food brand, securing listings with Sainsbury’s, Waitrose, Boots and Holland & Barrett across the UK and Europe.
What Helenor Rogers brings
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Insight-Led Marketing Strategy
Strategic, customer-focused marketing plans that align with business objectives and turn insight into measurable commercial impact
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Customer Proposition Development
Powerful business propositions shaped around what customers truly want and need, helping businesses become more relevant and easier to choose.
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Brand Positioning
Brand development that resonates deeply with customers, creates clear differentiation and gives the business a stronger position in the market.
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Practical Strategy Execution
The ability to translate sharp strategic thinking into practical action, supporting teams to deliver with precision, creativity and confidence.
Profile
Helenor brings harnessing customer insight and incisive strategic thinking to unlock growth, helping businesses understand what makes them distinctive and turn that into stronger propositions, brands and marketing plans. With over 30 years’ experience across consumer goods, financial services, consultancy and start-up growth, she combines board-level thinking, practical execution and a sharp ability to uncover what customers truly value.
Ready to work with Helenor Rogers?