Rebecca Nichols

Rebecca Nichols

Fractional CMO (South East England)

Experience
  • Consumer Goods
  • Healthcare
  • Hospitality and Leisure
  • Media & Entertainment
  • Retail & E-commerce

"Building brands and driving growth through consumer-centric strategies."

  • Rebranded and relaunched the Goodies line at Organix, helping deliver 30% year-on-year growth through clearer positioning and stronger digital presence.

  • Led multi-channel campaigns and new product launches at Liz Earle Beauty Co., securing the top-selling product position at John Lewis.

  • Supported international expansion at Liz Earle Beauty Co., achieving a 60% increase in customer acquisition through focused marketing activity.

  • Built senior marketing experience across WHSmith, Argos, Mattel and PepsiCo, developing deep expertise in product development, e-commerce, digital marketing and partnership campaigns.

What Rebecca Nichols brings

  • Consumer-Centric Marketing Strategy

    Commercially focused marketing strategies built around consumer behaviour, brand relevance and clear routes to growth.

  • Product Launch & Proposition Development

    New product development, market launches and proposition work that help businesses sharpen what they offer and how they communicate it.

  • Digital & E-commerce Growth

    Practical improvements to e-commerce platforms and digital presence, helping brands improve visibility, engagement and conversion.

  • Acquisition, Retention & Partnerships

    Multi-channel customer acquisition and retention activity, supported by effective partnership marketing and PR campaigns.

Profile

Rebecca brings Strategic Marketing with a Pragmatic Approach, helping businesses quickly identify the real challenge and turn it into practical marketing solutions that drive brand growth and consumer engagement. With over 25 years’ experience across FMCG, healthcare, consumer goods and leisure, she supports brands with proposition development, product launches, e-commerce, partnerships and customer acquisition strategies that create stronger connections with their audiences.

Ready to work with Rebecca Nichols?

Book a discovery call