Colin Stickland profile headshot

Colin Stickland

Regional Director (East Midlands - East of England)

Experience
  • Consumer Goods
  • Healthcare
  • Manufacturing
  • Retail & E-commerce
  • Technology

"Helping SMEs drive growth with customer-focused marketing strategies, digital expertise and aligning marketing activities with sales results."

  • Scaled Allanda into a market-leading business through focused sales and marketing activity, disciplined investment and a clear emphasis on measurable results.

  • Achieved consistent double-digit growth at Allanda, earned Feefo Gold Status for customer service and attracted acquisition interest that led to a successful exit ahead of schedule.

  • Doubled profit for a well-known consumer brand within three years by focusing marketing and sales activity around clear commercial priorities.

  • Doubled sales for a B2B business with minimal budget by improving distributor effectiveness and aligning sales and marketing around shared ownership of the funnel.

What Colin Stickland brings

  • Focused Growth Strategy

    Clear, practical growth plans that prioritise the activities most likely to move the business forward, rather than spreading time and budget too thinly.

  • Sales and Marketing Alignment

    Strong integration between sales and marketing, helping teams work around shared objectives, clearer ownership and a more effective sales funnel.

  • Customer-Centric Planning

    A sharp focus on matching business offers to customer needs, making marketing more relevant, more measurable and more likely to convert.

  • Practical SME Leadership

    First-hand experience founding, scaling and exiting an SME, bringing a highly commercial, hands-on approach to ambitious businesses that need sustainable growth.

Profile

Colin helps ambitious SMEs create focused, customer-led growth strategies that connect marketing activity directly to sales performance. With experience across corporate roles, business functions and founding his own SME, he brings a practical, metrics-driven approach to improving customer relevance, aligning teams and building sustainable growth.

Ready to work with Colin Stickland?

Book a discovery call