Chris Cathcart
Fractional CMO (South East England)
- Construction and Property
- Education
- Financial Services
- Retail & E-commerce
- Technology
"Helping SMEs achieve their lofty ambitions of growth through data-led marketing strategy and unique solutions."
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Managed a marketing portfolio worth hundreds of millions of dollars at Google, driving marketing transformation that delivered up to 25% year-on-year revenue growth for key clients.
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Launched Supporting Education Group’s first B2C tuition EdTech service, scaled a team of more than 50 people and secured £5M in private equity funding, supporting 150% business growth within 18 months.
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Helped Hampden Agencies improve client retention by 40% and revenue by 20% through go-to-market strategy and data-driven marketing practices.
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Led digital strategies at Bigmouthmedia that contributed to 15% year-on-year agency revenue growth and consistently exceeded client acquisition and retention goals.
What Chris Cathcart brings
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Insight-Led Performance
Data, reporting and measurement that show what is working and where marketing investment should be focused.
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Commercial Growth
Marketing activity linked to revenue, margin and growth priorities, not activity for its own sake.
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Marketing Strategy
Clear marketing strategy that helps leadership teams make better choices and focus investment.
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Go-to-Market Strategy
Focused go-to-market planning that helps businesses reach the right audience with the right message at the right time.
Profile
A strategic, data-driven marketing leader who helps businesses understand complex commercial challenges and turn them into clear, practical growth plans. With over 27 years’ experience across insurance, finance, education, retail and travel, Chris brings the ability to align insight, execution and team performance to accelerate change, scale businesses and deliver sustainable growth.
Ready to work with Chris Cathcart?