Selina Noton
Fractional CMO (East of England)
- Construction and Property
- Education
- Manufacturing
- Professional Services
- Transportation and Logistics
"Empowering businesses with measurable marketing strategies that drive growth and build brands"
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Led a global rebrand at Textron Inc during an acquisition, protecting market clarity and helping retain market share through a period of change.
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Launched new products into the UK construction market for Vandersanden Group, generating more than 700 leads in six months and securing a £1M contract.
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Introduced CRM and marketing automation at Fisher Jones Greenwood LLP, improving team efficiency, revitalising brand activity and supporting the practice’s five-year growth objectives.
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Developed a three-year marketing strategy for Barker Associates, including an inbound lead generation tool that produced nearly 100 leads in its first four weeks.
What Selina Noton brings
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Clear Strategy & Practical Delivery
Marketing strategies that support the wider business plan, followed by tactical campaigns delivered to agreed goals, budgets and deadlines.
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Lead Generation & Performance Tracking
Data-led lead generation, KPI dashboards and full-funnel measurement that show what is working and where marketing is creating value.
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Brand Change & Market Entry
Brand building and rebranding support during mergers, acquisitions, diversification and new market entry, helping businesses stay clear and competitive through change.
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CRM, Automation & Team Capability
CRM, marketing automation and AI tools that streamline processes, improve ROI and help teams work with more focus, confidence and energy.
Profile
Selina brings A Results-Driven Approach to Marketing Leadership, helping B2B businesses turn clear strategy into focused campaigns, stronger systems and measurable growth. With experience across large organisations, SMEs, family firms, PE-backed and privately financed start-ups, she combines creative flair, practical delivery and a strong focus on ROI. Her work helps teams improve lead generation, strengthen brand positioning and build marketing functions that are organised, accountable and positive about the role they play in business growth.
Ready to work with Selina Noton?