Mark Pearson profile headshot

Mark Pearson

Fractional CMO (East of England)

Experience
  • Energy & Utilities
  • Financial Services
  • Healthcare
  • Hospitality and Leisure
  • Technology

"Driving customer-centric business and marketing strategies for sustainable growth"

  • Created Prudential’s market-leading Savings 2000 proposition, growing market share to over 25%, and led product and marketing activity for the launch of Prudential Bank.

  • Co-founded Egg Banking and relaunched its innovative positioning through the award-winning Egg Money campaign, achieving more than 150,000 sales in the first year.

  • Built an award-winning customer experience programme at Egg using machine learning, while also developing the business’s first customer database.

  • As CMO at Selftrade, created the marketing strategy and campaign plan that helped the business achieve a top three sales position and become the most considered brand in its sector.

What Mark Pearson brings

  • Business-Wide Growth Strategy

    A whole-business approach to growth, aligning marketing, customer experience and commercial priorities around the company’s strategic objectives.

  • Brand Proposition & Market Positioning

    Development and launch of compelling brand propositions across financial services, technology-led organisations and start-ups.

  • Customer Experience & CRM

    Customer experience programmes, websites and CRM capabilities that improve engagement, support better decision-making and strengthen marketing performance.

  • Commercial Marketing Leadership

    Marketing strategies with clear accountability, P&L understanding and demonstrable ROI, supported by high-performance team building and mentoring.

Profile

Mark brings Customer-Centric Marketing Leadership, placing customers at the heart of business strategy to drive growth, performance and long-term value. With over 30 years’ experience across blue-chip companies, SMEs, financial services, technology and renewable energy, he helps businesses sharpen propositions, improve customer experience and build the marketing capabilities needed to deliver measurable results.

Ready to work with Mark Pearson?

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