Melissa Dawson
Fractional CMO (London)
- Consumer Goods
- Hospitality and Leisure
- Manufacturing
- Retail & E-commerce
- Technology
"Empowering SMEs with Strategic Marketing Excellence"
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The new approach generated 300 leads and nearly £1m pipeline value in 12 months.
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In Q1 2022, we achieved record revenues and a 50% increase vs 2021 following a targeted campaign to drive new sales and repeat purchases.
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Led a Schwarzkopf haircare brand to achieve the no.1 market position and 20% value growth vs the previous year, trading with major UK retailers.
What Melissa Dawson brings
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Marketing Strategy
Clear marketing strategy that helps leadership teams make better choices and focus investment.
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Brand Strategy & Positioning
Sharper positioning and messaging that help businesses stand out and communicate value more clearly.
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Demand Generation
Lead generation activity that improves pipeline quality and gives sales teams stronger opportunities to convert.
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Marketing Leadership
Senior direction for marketing teams, helping people work with more focus, pace and accountability.
Profile
A commercially focused marketing leader who helps businesses empower SMEs with Strategic Marketing Excellence. With experience across technology, manufacturing, retail and e-commerce, consumer goods, hospitality and leisure, Melissa brings clear thinking, practical delivery and senior marketing direction for businesses that need stronger growth momentum.
Ready to work with Melissa Dawson?