Jude Browne
Fractional CMO (Scotland)
- Education
- Financial Services
- Professional Services
- Retail & E-commerce
- Technology
"Igniting Business Growth Strategic Marketing Leadership for SMEs"
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Delivered a 60% revenue increase and reduced customer churn by 27% over two years through B2C marketing strategy at BT plc.
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• Improved contract renewal and retention rates by 31% for a niche B2B UK insurance broker, securing £12M in annual recurring revenue from national heritage brands.
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Grew Sage plc’s ERP sales pipeline by 112% year on year through SaaS demand generation, while reducing customer acquisition costs by 36%.
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Consolidated five acquired brands into one cohesive identity at Brewin Dolphin plc, cutting marketing costs by 63% and increasing sales-qualified opportunities by 280%.
What Jude Browne brings
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Demand Generation
High-impact campaigns that create qualified leads, strengthen the sales pipeline and support sustainable revenue growth.
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Customer-Centric Strategy
Customer insight used to shape brand strategy, proposition development and better customer experiences across every channel.
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Digital Marketing Performance
Digital strategies across SEO, social media, content marketing and paid advertising, designed to improve visibility, engagement and conversion.
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Strategic Communication & Operations
Compelling messaging, stronger governance and more efficient marketing operations that improve ROI, reduce risk and support better execution.
Profile
Jude brings strategic leadership, cross-sector expertise and a data-driven approach to help businesses recover, grow and build lasting value through marketing. With experience across B2C and B2B markets, she combines customer insight, creative execution and demand generation to improve pipeline, strengthen retention and support sustainable revenue growth.
Ready to work with Jude Browne?