The CEO’s Guide to Marketing ROI: 6 metrics to tell what’s really working
On-demand webinar
ROI – Return on Investment – forms the backbone for successful business leadership. However measuring the Return on Marketing Investment (ROMI) remains elusive for many business owners.
It’s not hard to see why. When you’re focussed on marketing activity, it can be difficult to track the relationship between spend and results. Conversely, it’s easy to be overwhelmed by too much marketing data.
Watch this fast paced, pragmatic webinar and hear from our marketing expert, Christine Durkin, as she shares her thoughts on ROMI.
What you can
expect to learn
In less than 60 minutes you will learn:
- The top 6 Marketing Metrics that every business leader should measure.
- How to structure a Marketing Dashboard that facilitates decision-making
- Practical examples for applying these measurements to your business.
- Tips on how best to optimise your Return on Marketing Investment.
- A simple self-assessment tool analysing your current marketing performance.
This webinar is part of a series developed to help business owners obtain the maximum value from their marketing.
Speakers
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