Adrian Lambert

Adrian Lambert

Fractional CMO (North West England)

Experience
  • Energy & Utilities
  • Manufacturing
  • Media & Entertainment
  • Technology
  • Transportation and Logistics

"I build lean, high-performing marketing functions, aligning marketing tightly with sales and revenue teams, and using AI-enabled tools to move faster without losing strategic rigour. "

  • Delivered $14.7M pipeline and $2.9M revenue within 18 months, generating 1,200+ MQLs and 300+ SQLs.

  • Pivotal in growing turnover from $16M to $30.2M, with $9.5M attributed to marketing-sourced pipeline.

  • Built and scaled the global marketing function, contributing to 400% growth and $3.9M ARR.

  • Managed the global marketing team and led a full rebrand for this $220M ARR business.

  • Built the marketing function from scratch, growing revenue from $21M to $38M and EBITDA from break-even to $9.3M.

  • Built a digital demand generation engine spanning, driving a 650% monthly increase in MQLs.

What Adrian Lambert brings

  • Go-to-Market Strategy & Revenue Growth

    Builds commercially focused go-to-market strategies that align marketing with sales, accelerate pipeline and create measurable revenue growth for B2B technology, SaaS and manufacturing businesses.

  • Demand Generation & Pipeline Acceleration

    Creates scalable demand generation programmes that combine digital marketing, ABM and RevOps to deliver qualified leads, stronger conversion rates and predictable pipeline performance.

  • Brand Positioning & Market Transformation

    Leads strategic brand repositioning, messaging and website transformation that help businesses stand out in competitive markets, strengthen their proposition and support commercial growth.

  • PE-Backed Growth & Exit Readiness

    Supports private equity-backed and scaling businesses through periods of rapid growth, helping leadership teams build marketing functions that increase business value and prepare organisations for investment or acquisition.

  • AI-Enabled Marketing & Commercial Performance

    Applies AI and modern marketing technology to improve efficiency, enhance decision making and help marketing teams achieve more without compromising strategic focus.

Profile

Adrian is a commercially driven B2B marketing leader with 25+ years’ experience building revenue engines for technology, SaaS, manufacturing and services businesses, across PE-backed scale-ups, publicly listed companies and private enterprises. He specialises in taking underperforming marketing functions – or those at a strategic inflection point – and turning them into disciplined, board-accountable revenue drivers, building GTM strategy, demand generation and brand transformation programmes that convert directly into pipeline and ARR growth. His track record includes delivering 400% ARR growth at a publicly listed SaaS business, building a $14.7M pipeline within 18 months for a NASDAQ-listed technology company, and helping grow a PE-backed business from break-even to $9.3M EBITDA ahead of a $38M acquisition. Adrian’s leadership style is direct, data-led and outcome-focused. A Fellow of the Chartered Institute of Marketing and recognised as a Top 50 Global Media Technology Marketer, he is trusted by CEOs and boards to deliver measurable commercial impact quickly.

Ready to work with Adrian Lambert?

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