The Growth Pulse 2026

Seven assumptions about growth that AI and changing buyer behaviour are overturning

The mechanics of growth are changing

AI is making sophisticated tools available to almost every business. Buyers are researching more privately. Generic content is multiplying, while familiar measures reveal less of the journey that leads to a decision.

The Growth Pulse 2026 explores what these changes mean in practice.

Drawing on the experience of fractional CMOs working alongside UK leadership teams, the report examines seven widely held assumptions about growth, and where business owners may need to think again.

Inside the report

Discover why:

AI capability alone is unlikely to create lasting advantage
Producing more content may make a business less visible, not more
Website analytics increasingly show only part of the buying journey
Growth does not always require a larger team
Human relationships are becoming more distinctive in digital markets
AI is increasing the value of experienced judgement
Waiting for greater certainty may now be the riskier strategy

The report also sets out five practical shifts leaders can make to build a more focused and adaptable growth agenda.

Take a peek inside

Download the report

59%
identified generic AI-generated content as an approach businesses are relying on too heavily.
52%
expect AI-assisted search to influence buyers before they contact a supplier.

What happens next?

A report can challenge assumptions. Applying the thinking requires a clear view of your own business. Our fractional CMOs work alongside leadership teams to connect market insight, commercial priorities and focused execution—helping businesses make better growth decisions without adding unnecessary complexity.

Speak to us about your business challenges