Lee Farrer
Fractional CMO (Scotland)
- Financial Services
- Retail & E-commerce
- Technology
"“I believe the strongest marketing combines creative thinking with commercial discipline, building distinctive brands that deliver measurable growth.”"
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Helped grow FreePrints to more than 14 million UK customers, working directly with PlanetArt's CEO for almost ten years while reducing customer acquisition costs by more than 50%.
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Increased Photobox revenue by 74% over three years through integrated marketing planning, customer acquisition and insight-led strategies, while strengthening brand positioning and increasing awareness by 132% across ten markets.
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Built more than 50 commercial partnerships at Simplifydigital, including Sainsbury's, E.ON and MoneySuperMarket, introducing revenue-share arrangements that reduced cost per call by 95%.
What Lee Farrer brings
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Brand and Proposition
Develops distinctive brands and compelling propositions, using customer insight and creative thinking to help businesses stand apart from competitors.
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Customer Acquisition
Creates commercially effective acquisition strategies that improve marketing performance, reduce costs and support growth across different markets.
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Commercial Partnerships
Identifies and develops strategic partnerships that open new routes to market, extend customer reach and improve acquisition economics.
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Marketing Leadership
Works closely with leadership teams, mentoring marketers and building the internal capability needed to deliver effective, accountable marketing.
Profile
Lee helps growing businesses build distinctive brands, acquire customers more effectively and turn marketing investment into measurable commercial growth.
With 30 years’ experience spanning major consumer brands and entrepreneurial businesses, she combines creative leadership with a disciplined approach to marketing performance. Her background includes senior roles at Photobox, Tesco and Sainsbury’s, alongside long-standing fractional CMO engagements.
Lee has worked directly with founders and CEOs to develop growth strategies, strengthen customer propositions and expand into international markets. She is particularly experienced in balancing ambitious creative thinking with the commercial realities of customer acquisition and return on investment.
Collaborative and hands-on, she also works closely with existing marketing teams, developing their skills and confidence while helping businesses build stronger internal marketing capabilities.
Ready to work with Lee Farrer?