Travel & Transport

Radio Taxis: Creating a marketing structure & defining strategy

Geoffrey Riesel from Radio Taxis talks about how The Marketing Centre helped them create a clear and defined marketing strategy.

  • Structured Sales and Marketing Approach – The Marketing Centre provided a structured and knowledgeable framework for marketing, helping Radio Taxis build a new sales infrastructure effectively.

  • Data-Driven Marketing Discipline – The marketing director introduced a disciplined approach to measuring and monitoring marketing efforts. This ensured that successful strategies were scaled, and ineffective ones were adjusted or changed.

  • Cost-Effective Access to Expertise – By hiring an experienced marketing director on a flexible basis, Radio Taxis benefited from high-level marketing expertise without the financial commitment of a full-time hire, making it a more economical solution.

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