What’s the best way to recruit a new marketing executive? Is it better to use a specialist agency, a generic agency, or go direct? The Marketing Centre’s Robert Stead has his own recipe for success.
Recruiting a new member of staff costs, on average, £4,000, rising toward the £10,000 mark for senior roles, so it’s important to get it right. Having recruited nine or ten sales and marketing people over the last few years, I’ve concluded that leaving the whole process to recruitment agencies is not the way to go.
General recruitment agencies charge between £3000 and £5000 but often don’t understand the intricacies of the role or the detailed requirements of the candidates. When that’s the case, they tend to push anyone who appears to be qualified and is prepared to accept the salary forward, which means the employer effectively has to screen the candidates for themselves. Specialist agencies for marketing recruitment can do the job, but they prefer to work with vacancies paying £40,000 or more and stay in touch with their recruits. As a consequence, they’ll push up the salary, and will charge £7,000 or more for the initial recruitment.
High fees: Specialist agencies can make a serious dent in recruitment budgets
In an effort to cut the costs, I’ve tried recruiting over LinkedIn a couple of times – but the candidate flow was too random to be useful, and the quality was equally hit-and-miss. Social media can’t be counted on to supply the right people when they’re needed – so I’ve learned to recruit directly, with an eight-step process which takes four to six weeks.
The outcome? A good candidate who genuinely fits and genuinely wants the role, fully knowing what it entails. You already know them, can trust them, and have a working relationship with them. This method can save several thousand on the cost of recruitment, and gets someone who’s proven their interest. Everyone wins – except the agencies.
While going through an agency may seem like the easiest option, it may not be the right route for you to find a candidate who fits your business. If you want more advice on how to find the right person for the job, have a look at our blog – or speak to us about working with one of our part-time marketing directors.
Featured image credit:
Interviews by David Davies on Flickr, under a Creative Commons 2.0 licence.