Business Insights


    Your GDPR questions answered
    24 August 2021

    Your top data privacy and GDPR questions answered

    Here are the top things that UK SME owners need to be aware of to stay on the right side of...

    Understanding marketing metrics
    11 June 2021

    How understanding marketing metrics gave this UK SME the confidence to grow their team, their factory and their business

    Being able to measure and forecast their sales and marketing performance gave this UK SME the...

    3 June 2020

    How to get a great ROI from your agency: six tips

    Agency relationships are a two-way street. Both sides have to invest time and effort to create a...

    12 March 2020

    Why most marketing plans are a waste of time

    A marketing plan is more than a list of activities. It’s a strategic document that helps maximise...

    The standard version of Google Analytics is completely free-to-use and is incredibly deep for a free tool
    7 September 2019

    Tools and tips for effectively measuring marketing ROI

    The tools that will help you measure your marketing effectiveness and give you a true picture of...

    12 August 2019

    How to measure brand awareness

    Find out why measuring brand awareness is important and how to choose the right metrics..

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    Return On Marketing Investment getting the foundations right
    15 May 2019

    Return On Marketing Investment: getting the foundations right

    Two thirds of the businesses we work with don't know how to start with ROI - so we explain how.

    Marketing Mythbusters 3 - Marketing is an unnecessary business ‘cost’
    8 August 2018

    Is Marketing An Unnecessary Business Cost?

    Too many business leaders believe marketing is nothing but a cost. This is untrue, if done well,...

    Mock-up_Marketing Theory for Non-Marketers-1
    4 July 2018

    Marketing Theory For Non-Marketers

    If you're brand new to marketing, here's all you need to know about marketing theory.