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Stop Competing on Price Alone: How SMEs Use Brand and Differentiation to Win Better Business

If prospects struggle to see a clear difference, it usually comes down to price.

In this practical 45 minute  on-demand session, Chris Burton, one of our team of expert Fractional CMOs at The Marketing Centre, will show you how to make your value clearer, stand out from competitors, and win better work without feeling pressure to discount.

No theory. No jargon. Just practical ways to win better work.

Price Bidding War-1

What we will touch on

To bring this to life, we will share practical insight across five key areas:

  • Brand strategy: how brand fuels commercial outcomes like growth and margin
  • Positioning: how to stand out in competitive B2B markets
  • Differentiation: what makes your offer and brand meaningfully different
  • Value proposition and messaging: expressing value clearly, how?
  • Customer experience: how value is created through experiences that build trust, recommendations and repeat business

What you can take from this

A clearer understanding of how brand, positioning, differentiation, value proposition and customer experience work together to help SMEs stand out, justify value and win better business without relying on price.

A practical framework and leadership takeaways.

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Meet your speaker

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Chris Burton
Fractional CMO

Turning Ambitious Goals into Measurable and Enduring Marketing Success

Experienced in:

Manufacturing, Retail and E-commerce, Consumer Goods, Construction and Property, Hospitality and Leisure

Chris works with SME leadership teams to help them grow, win better work, and build a stronger position in their market.

He focuses on helping businesses get clear on what makes them different and making sure that difference comes through in how they sell and communicate.

In this session, he will share practical examples from working with businesses facing the same challenges around price pressure and competition.

More about Chris

Sound familiar?

You are winning work, but too often it comes down to price.

Prospects compare you to competitors who look similar.

Your team gets pushed on cost.

Margins get squeezed.

And it is not always easy to explain why you are worth more.

 

This is what happens when your difference is not clear to the people buying from you. 

What makes this session different

  • Built around real SME challenges, not theory
  • Clear, practical and straight to the point
  • No brand jargon or unnecessary complexity
  • You will leave with ideas you can use straight away

Who this is for

    • Business owners and founders
    • Managing directors and leadership teams
    • Sales and marketing leaders

Especially useful if you are feeling pressure on price or competing in a busy market.

 

Book now
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