Chris Burton
Fractional CMO (South East England)
- Construction and Property
- Consumer Goods
- Hospitality and Leisure
- Manufacturing
- Retail & E-commerce
"Turning Ambitious Goals into Measurable and Enduring Marketing Success"
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Delivered consistent sales and profit growth at SC Johnson across major household brands including Glade and Mr Muscle.
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Led global innovation for Toilet Duck, with Fresh Brush becoming the brand’s most successful market innovation in a decade.
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Created and rolled out the Panopolis bakery café brand across 12 countries at Select Service Partner, achieving sales growth of 25 to 45% above the units it replaced.
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Outperformed competitors including Costa Coffee on customer satisfaction and product quality scores through stronger brand experience and customer proposition.
What Chris Burton brings
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Brand Growth Strategy
Strong brand thinking that helps businesses sharpen their market position, strengthen customer appeal and create clearer routes to growth.
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Customer Proposition Development
The ability to turn customer insight into stronger propositions, products and experiences that improve relevance, preference and commercial performance.
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Multi-Market Rollout
Experience taking brands and concepts across multiple markets, balancing consistency with the practical realities of local execution.
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Commercial Marketing Leadership
Senior marketing leadership across corporates, start-ups and family-run businesses, with a focus on practical strategy, profit growth and measurable outcomes.
Profile
A commercially focused marketing leader who helps businesses build stronger brands, sharper propositions and more effective routes to market. With experience across international corporates, start-ups and family-run businesses, Chris brings clear commercial thinking, customer-led brand development and practical delivery across retail, healthcare, leisure, professional services and consumer markets.
Ready to work with Chris Burton?