What Is A Brand And Why Do You Need One?
A brand is more than just a logo. We discuss what a brand is and why your business needs one.
Marketing
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The Marketing Centre’s Email Marketing For Beginners’ Guide
In this email marketing guide for B2B SMEs' we outline email analytics to watch and strategies for using campaign data to improve your email performance.
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What Should A Marketing Plan Look Like?
The fundamentals of any marketing plan will look similar. Watch out for these details in any planning document your Marketing Director provides.
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Fitting Your Budget To Your Marketing Plan
A successful marketing budget doesn’t start with numbers. Instead, it begins with a functional marketing plan.
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Beginners Guide To Marketing Communication Tools
Brands of all sizes must meet consumers where they are. So how do you choose the right communication channels for your business?
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Marketing Theory for Non Marketers – Sales alignment
A lack of sales and marketing alignment can hinder your business' progression. Here's how to spot and solve a lack of sales alignment.