What is a customer persona – and does your business really need one?
Most customer personas are useless, but yours doesn’t have to be. Here’s how to avoid making the most common mistakes and write a great persona.
Strategy
Filter by:
Showing 10–16 of 16
-
-
How to stop spending money on ‘random acts of marketing’ that don’t have any impact
There’s one big reason why most marketing fails. Learn what it is - and how to avoid it.
-
Content creation: How to generate great content ideas
Over the years, content marketing has been central to how we’ve built our brand and grown the business.
-
Why most marketing plans are a waste of time
A marketing plan is more than a list of activities. It’s a strategic document that helps maximise your potential. So what does a good one look like?
-
How To Turn Your Business’ Vision From Words To Action
Change doesn't come from setting a new company vision, but from how it's on boarded and implemented.
-
Your Marketing Plan: 6 Steps To Success
Setting a solid plan is vital to future success. Make sure the fundamentals are covered and give your marketing planning the time it deserves.
-
The 7 Key Phases Of Trade Show Strategy
Digital marketing may grab the headlines, but for real engagement, trade shows are unrivalled.