Filter by:
Our research has found that just 40% of businesses say their CRM isn’t used effectively by marketing or sales. We spoke to two of our Marketing Directors to learn why this happens and how you can implement and use your CRM the right way.
Summary Retention often gets deprioritised in favour of acquisition, despite ‘net new’ revenue being harder and more expensive to generate MDs and CEOs need to lead customer retention from the top down if they want marketing and sales to prioritise it The secret to retention is to catch issues early and build resilient relationships with key decision-makers
Is your business cutting costs because of the economic climate? This blog explores why you shouldn's slash your marketing budget in a recession.
Discover where to focus your marketing efforts in 2023, with our four key areas of any successful marketing strategy.
Five marketing resources to help you map out your strategy, from understanding your present context, to setting objectives and measuring performance.
Tim Parrack discusses why it’s essential to differentiate between a marketing strategy and a marketing plan
From making the material relevant to interacting with the audience long after the event, here are 7 ways to generate stronger engagement with your webinar
Keep putting off measuring customer satisfaction? Here’s a simple way to make it happen | The Marketing Centre
Marketing Matters #12 - Marketing support on the importance of video during Covid-19 from The Marketing Centre