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Get it right and big campaign ideas can really drive brand awareness but they also carry significant risks that can undermine ROI and profitability if not executed with precision.
ABM: Why It’s Worth the Struggle for Long-Term Success
The Crucial Role of Creativity in B2B Marketing
Mapping the B2B Buyer Journey for Marketing Success
Learn how to align sales & marketing teams for success. Get expert insights on creating joint strategies, customer-centric approaches, and shared goals.
Our research has found that just 40% of businesses say their CRM isn’t used effectively by marketing or sales. We spoke to two of our Marketing Directors to learn why this happens and how you can implement and use your CRM the right way.
Brand differentiation is often misunderstood and overlooked. We caught up with two of our Marketing Directors to discuss why brand differentiation is so important and how you can go about making it work for your business.
Summary Retention often gets deprioritised in favour of acquisition, despite ‘net new’ revenue being harder and more expensive to generate MDs and CEOs need to lead customer retention from the top down if they want marketing and sales to prioritise it The secret to retention is to catch issues early and build resilient relationships with key decision-makers
Our research has found that just 28% of businesses say they are getting enough leads. Learn how to fix this problem - and why the solution isn’t always to do ‘lead generation’.